Robert Freda: Graphic & Web Designer, Critical Thinker.

Profile

Accomplished senior graphic designer who specializes in transforming the highly technical into the highly palatable. Demonstrates a deep commitment to quality and professionalism ensuring projects not only meet but exceed expectations. Possesses a highly business-centered focus and multidisciplinary skill set which includes print and web design, marketing communications, brand strategy, and project management. Talented creative professional with superb conceptual ability, strong leadership, communication skills, and flexibility to stay ahead of the trends.

Experience

Feb 2008 – present
SENIOR GRAPHIC DESIGNER | COMVERGE, INC. | EAST HANOVER, NJ

Performed lead role in the initial development of re-branding Comverge, Inc.’s corporate identity; integrated new aesthetic and conceptual design to printed collateral, trade shows, and corporate website.
Designed business-to-business marketing collateral for Smart Grid, Energy Efficiency and Demand Response program enrollment growth through direct mail, web, and e-mail marketing for major gas and electric utilities nationwide.
Initiated, managed, and developed conceptual, strategic and dynamic design solutions that incorporated the client’s business goals and positioning while adhering to the positioning of the particular brand and/or corporate entity.
Collaborated with copywriters and creative services managers to refine and develop layouts for published materials for client-based print and online projects.
Designed materials for web-based marketing campaigns, e-mail communications, and online interfaces.

Aug 2007 – Feb 2008
CONSULTANT / GRAPHIC DESIGNER | SMITH DESIGN | GLEN RIDGE, NJ

Led the design, production, and delivery of new design themes for marketing, packaging, and collateral materials for companies such as Arquest, Barton’s, DCI Cheeses, Good Humor, Spinmaster, and Unilever.

May 2007 – August 2007
CONSULTANT / GRAPHIC DESIGNER | r-PAC INTERNATIONAL CORP. | NEW YORK, NY

Selected and arranged photos, type, illustrations, and color for marketing, packaging, and other collateral materials for companies such as Bourghese, Bratz, Disney, Target, and Walmart.
Created mechanicals; proofed blue lines and color keys during pre-production stage.
Initiated and managed the creation of new design strategies for marketing, packaging, logos, and other collateral materials for client-based print and online projects.

July 2005 – July 2006
GRAPHIC DESIGNER | SML: GLOBAL APPAREL BRANDING & PACKAGING | HILLSIDE, NJ

Supplied aesthetic and conceptual direction during the development of print, woven, and packaging elements for companies such as Abercrombie, American Eagle, Armani Exchange, Brooks Brothers, Disney, Nautica, Sean John, and Target.
Consulted with client representatives to refine and develop layouts.
Developed and proposed fresh compositions and formats for newly introduced collateral that graphically communicated brand attributes and strengths.

Skills

TECHNICAL SKILLS: Adobe Acrobat, Adobe Dreamweaver, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, QuarkXPress, and Microsoft Office.

CREATIVE SKILLS: Art Direction, graphic design, web design, photo retouching, copywriting, storyboarding, multimedia presentations, tradeshow graphics, and prepress and print management.